A Matter of Time

A brand that VAM boutique keeps turning to for distinctive timepieces is La Mer designed by Martine Ilana. When seeking inspiration for her collections, season after season, she turns to different travel destinations worldwide. This Spring/Summer was all about Cape town, South Africa, for eclectic combinations. By browsing through the look book, one can see why. Specific locations were emphasized such as the ocean, statues of volcanic rocks, bustling marketplaces as well as lush greenery found in the jungles.

Not only do they have unique designs, but a different approach to a watch in general. La Mer considers it as a โ€œa private piece of art inspired by adventureโ€. Their less-is-more philosophy allows for a variation in the designs. Pop by VAM in order to change your opinion of what a watch should be.


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